Swiftwick has introduced the Flite XT Trail line that combines natural Merino wool and proprietary GripDry fiber with stability technology for outdoor trail adventures.
The Flite XT Trail collection offers a solution to the uneven terrain and variable conditions that come with adventures on the trail, from rocky obstacles to moisture build up. The proprietary GripDry fiber incorporated into the heel and forefoot of the sock uses micro treads to provide traction and grip inside the shoe, while Ankle Lock technology uses strong elastic around the ankles to provide support and stability on varying terrains.
The sock’s soft Merino wool upper regulates temperature and odor to keep feet comfortable, and Swiftwick’s signature hydrophobic Olefin fiber footbed maximizes the sock’s moisture-wicking capabilities to keep feet dry and blister-free. The Flite XT Trail sock line launches in a two- and five-cuff height.
“After the release of our original Flite XT socks, designed with advanced stability technology, we heard growing feedback from our hike and trail running customers on their love for the line’s performance features,” said Joanna Mariani, chief marketing officer of Swiftwick. “Using that feedback, we set out to combine the Flite XT’s signature stability features with the natural wonders of Merino wool to provide the best-performing outdoor sock on the market. Flite XT Trail was inspired by our customers and ardently crafted by our team. We’re excited to see what adventures our customers take these socks on.”
Based in Franklin, Tenn., Swiftwick is an international brand developing performance socks for every adventure. All Swiftwick products are made in the USA using the most sustainable practices available and are backed by the company’s “Best sock you will ever wear” guarantee.
Last year, The Woolmark Co.’s Feel Merino marketing campaign’s aim was to increase North American consumers’ awareness of merino wool as a natural fiber that is soft on the skin and ideal for sports, outdoor and leisure pursuits.
Woolmark said sportswear continues to be a fast-growing apparel sector with strong demand in outdoor sectors such as hiking and biking, and that merino wool’s inherent qualities, such as next-to-skin softness, thermoregulation, breathability and odor resistance, make the fiber a good choice for sports, outdoor and leisure apparel.