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Tailorlux Prevents Organic Cotton ‘Fraud’ Using Fluorescent Markers

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

For sellers of organic cotton, the year 2010 did not get off to a great start. That January, when “Tik Tok” by Ke$ha dominated the airwaves and Conan O’Brien was still the host of the Tonight Show, C&A, H&M and Tchibo were put through the wringer for hawking certified-organic clothing laced with genetically modified (GM) cotton…

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