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Texworld USA: Lenzing Innovation Pavilion Highlights TENCEL Use

Tencel is a top feature at this year’s Texworld USA, and the Lenzing Innovation Pavillion highlighting several mills throughout the nation had ample information to offer attendees at the tradeshow’s opening day Monday.

Tricia Carey, Lenzing senior merchandising manager, USA Business Unit Textile Fibers, said, “We are pleased to be a part of the 18th edition of Texworld USA.” She added, “It’s a way to support and educate our customers in the supply chain.”

Lenzing Fibers is focusing on Tencel A100 for knits, which has improved color and stability, and COOLMAX Tencel denim, which features a moisture management system that can move perspiration away from the body and through the fabric allowing it to dry more quickly and let the wearer feel cooler and more comfortable. “We make fiber and then work to connect everyone along the way.”

Below are just a handful of exhibitors featured in the Pavilion this year.

Laguna Fabrics, based in Los Angeles, Calif., offers basic and novelty knits to the domestic market, like French terry, sweater knits, pointelles, and new products like fresh brushed knits, eclectic ribs and textures.

Kelly Wilson, a sales rep for Laguna, explained that variegated ribs are huge for the company right now. “At the show, we hope to find more customers looking to move their business into the United States, as well as show current customers our new items,” she said. The company knits and finishes all fabrics locally, which allows it to respond quickly to unpredictable market changes. Some of the Lenzing branded fibers they specialize in are Modal, Tencel, and Promodal.

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Handseltex Ind. Corp., a company based in Taiwan, is one of the original mills in the Lenzing Innovation Pavilion. It offers environmentally-friendly fabrics with different functions like fast-dry, warmth and moisturizing abilities.

Teason Tsai, the company’s general manager, said one of the hot new innovations is jacquard fabric with different textures.

China-based Matsui is a first-time attendee of the Lenzing Pavilion, although a frequent exhibitor at Texworld Paris. The company specializes in Tencel and Lenzing Modal fabric, for brands including DKNY, Ann Taylor, Anthropologie and Tommy Bahama.

Moto Peng, sales manager for Matsui, described the company’s Lenzing Pavilion debut, “We are hoping to get new orders and customers. We definitely want to further attend the show.” The company has been featuring eco-friendly fiber, including cellulose fiber, and has highlighted woven, denim, knit and yarn-dyes, and what Peng explains as “green fiber.”

Dong Heng in China, a staple at the Lenzing Pavilion, is a printing, dying and weaving company. Bob Friedman, the sales manager hired to market the company in America, said only a few hours after the start of the Pavilion, “We already placed orders with some major retailers.”

The company has two European designers who help the mill prepare for trends. According to Friedman, texture is a primary trend right now. “We are featuring soft and silky denim looks to get away from traditional denim,” he explained. These textures are indigo-dyed on 100 percent Tencel for its comfort and fashion statement.

Lab Tex, a company with facilities in both China and Taiwan, specializes in outerwear and fashion fibers. Some of the company’s known outerwear customers include Gap and Athleta, while its fashion portfolio includes Express, Banana Republic and Talbots.

Maggie Chen, a sales rep for the company, said Lab Tex has top-notch innovation because it has two teams serving its customers. “We offer both fashion and outerwear material. Our Taiwan facility specializes in synthetic fibers and our China facility specializes in cotton and natural fibers,” Chen explained. “We decide which office can offer the best price and we do it.”

Burlington, with platforms in the U.S., Mexico and China, offers high style, high-performance solutions for womenswear, menswear, outerwear and uniforms. The company’s fabric offerings include blended and performance synthetics as well as worsted wool. It has introduced its new lifestyle line, Hendry Bishop, which is a combination of all fabric categories.

Peter Baumann, senior vice president of merchandise and sales, explained, “We are trying to produce an image back to our heritage of various types of fabric.” He added, “The Hendry Bishop line is marrying fabric with lifestyle.”