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Unifi Unveils Profiber Performance Yarn Line and New Branding Initiative

Fiber manufacturer Unifi Inc. has kicked off a branding platform called “True Innovation Starts in the Fiber,” which highlights the company’s commitment to developing innovative and sustainable performance fibers backed by a flexible, global supply chain.

Unifi, based in Greensboro, N.C., is also introducing its Profiber brand that provides options to integrate multiple performance “Tru-technologies” into polyester and nylon yarns that offer increased fabric comfort, performance and functionality. Unifi’s proprietary Tru-technologies offer a wide range of performance properties such as wicking, thermal comfort, full coverage, bounce, stretch, sun protection and water resistance.

Launching the line at the Outdoor Retailer show in Denver, Richard Gerstein, executive vice president of global branded premium value-added products and chief marketing and innovation officer for Unifi said brands and retailers can combine a wide range of Unifi Tru-technologies with Profiber virgin polyester and Repreve recycled yarns “that offer multiple performance benefits.”

“Meaningful innovation happens when you can integrate garment design and functionality with unique combinations of technologies that are embedded in the fiber,” Gerstein said. “Our goal is to help inspire those who design and develop new products to innovate at the fiber level to achieve differentiated performance, comfort and style.”

As part of the new branding, Unifi has repositioned its performance technologies to be benefit-focused, making it easier for customers to select the properties that are most important. Examples of the new Tru-technologies and benefits featured in various fabric constructions TruTemp365 high-tech fibers that provide year-round comfort in warm or cool weather, TruDry breathable, moisture-wicking fiber technology, TruCover fibers that deliver flexible, lightweight stretch and coverage without show through, TruFlexx fibers that allow fabrics to move freely and stretch without binding or sagging, TruCool performance fibers that feel cool to the touch and TruTouch fibers with cotton-like softness.

“Consumers want reliable performance that lasts the life of the garment, and that’s why we strive to deliver options with our high-quality fiber and technology platforms,” said Jay Hertwig, group vice president of global brand sales. “By offering a wide range of products focused on benefits, we can help our customers create innovative fabrics that solve everyday problems and meet and exceed their consumers’ expectations.”