The decision follows a spate of similar announcements. In April, Saks Fifth Avenue committed to eliminating all fur clothing and accessories by January 2023. The month prior, Kering revealed its brands Alexander McQueen and Balenciaga were no longer using fur in their collections. Nordstrom has pledged to halt the sales of fur and exotic animal-skin merchandise by the end of this year.
“The fur-free stance is perfectly in-line with the values of our company,” Jacopo Venturini, Valentino’s CEO, said. “We are moving full-steam ahead in the research for alternative materials in view of a greater attention to the environment for the upcoming collections.”
The Humane Society of the United States, which said it had met with Valentino in 2019 to discuss its fur policy, praised the announcement.
“Valentino understands that consumers want nothing to do with fur and are rewarding companies that take a stand against animal cruelty,” PJ Smith, director of fashion policy for the Humane Society of the United States, said in a statement released by the advocacy group. “Brands and retailers should rightfully align their policy with consumers’ values if they want to remain successful in a world that cares about animals and their welfare.”
People for the Ethical Treatment of Animals (PETA) also celebrated the decision.
“After more than a decade of campaigning—including protests and runway disruptions—by PETA and our international affiliates, Valentino has announced that it will ban fur,” PETA executive vice president Tracy Reiman said in a statement. “Cheers went up at PETA HQ today at the news that even the fashion house that sewed mink fur on sneakers is changing with the times. At this rate, not a single designer will still be selling fur next year—and no wonder, since no kind shopper will buy it.”
The movement to eliminate fur from fashion date backs decades, with brands like Calvin Klein and Bottega Veneta cutting out the material back in 1994 and 2001, respectively. In more recent years, Armani, Burberry, Chanel, DKNY, Gucci, Jimmy Choo, Michael Kors, Prada and Versace have all committed to nixing fur.
Bans have been enacted on a broader scale, too, with San Francisco, Los Angeles and then, in 2019, the entire state of California outlawing fur sales. The Massachusetts legislature is currently considering its own legislation to ban the sale of new fur products.