The company said it aims to fill a need created by changes in the specialty chemical innovation space and requirements for green and sustainable consumer products.
“The mission of Verdant Innovations is to provide chemical formulations created uniquely for individual product types and to assist brands, retailers and manufacturers to deliver safer products for humankind and our environment,” Allan P. Short, president and founder of Cellulose Solutions and Verdant Innovations, said. “Verdant Innovations chemicals are formulated using plants, soil and natural energy from the earth’s resources and are designed for a circular economy–from manufacturing and treatments to replacement back into the earth void of all known and suspected hazardous components.
Short said Verdant’s cost-effective innovation can replace all or a portion of a company’s chemicals to meet its own sustainability targets and green initiatives.
“Hemp is a strong focus for Verdant Innovations working with farmers to provide higher production to meet the needs of the nonwoven and textile industries,” Verdant Solutions; vice president of product development, Satish Hodage, said. “Through innovative solutions created by the company’s chemists, scientists and engineers, we have a highly tested and quality solution for hemp manufacturers to deliver sustainable and clean products.”
The Verdant Innovations launch includes a new branded website, a new site for Cellulose Solutions, new branding and logos, and established partnerships and memberships focused on the textiles, nonwovens, and hemp industries. One of those strategic memberships is with the SEAMS Association. The company joined SEAMS earlier this year and will participate in the SEAMS “Supply Chain USA” Pavilion this week at Texprocess Americas in Atlanta.
The company’s first line of green specialty chemicals, Fibre-Pure, meets the requirements of the apparel and home furnishing industries with a line of green chemical applications and finishes for companies looking to surpass their green and sustainability initiatives and meet consumer demand for safer and cleaner products. For textiles and hemp, Fibre-Pure Protect is a high performance non-toxic wellness finish providing deodorizers and antimicrobial benefits.
Fibre-Pure Anti-Stat Agent was created for apparel, athletic and performance wear, outdoor and bedding and linens, while Fibre-Pure Soil Resist is a soil-release and resistance agent for apparel, home goods and automotive interiors. Fibre-Pure Scent is a finish with a fragrance for apparel, bedding and linens, and Fibre-Pure Repel delivers all natural mosquito-repellent finish.