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Wool’s Performance Cred Central to Woolmark’s “Live & Breathe” Campaign

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

The Woolmark Company has launched a global campaign touting wool as a performance fiber with benefits like breathability, moisture control and odor resistance. The Live & Breathe campaign, centered on combining wool’s fashion, technology and functional attributes, includes out-of-home, digital and social advertising to raise awareness for new generations that wool provides many benefits, while…

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