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Feel Merino Campaign Relaunches in North America With Amazon

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Following the success of its Feel Merino marketing campaign last year, The Woolmark Company is back with a renewed campaign. The campaign aims to increase North American consumers’ awareness of merino wool as a natural fiber that is soft on the skin and ideal for sports, outdoor and leisure pursuits, according to Woolmark, the Australian…

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