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Woolmark and Helly Hansen Reveal Performance Challenge Winners

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

The Woolmark Company and outdoor brand Helly Hansen have announced the prize winners and innovative finalists’ concepts of the Woolmark Performance Challenge 2020/21. The Woolmark Performance Challenge is an open-source problem-solving platform designed to facilitate innovative, forward-thinking product solutions for the sports and performance market, all harnessing the natural properties of Australian merino wool. The…

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