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Customer Loyalty is Paying $300 in Shipping for $600 Pants

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

“All you have to do is have breakfast at the Beverly Hills Hotel to see that our customer exists.” That’s 11 Honoré CEO Patrick Horning’s response to the many naysayers who told him prior to launching the plus-size luxury apparel direct-to-consumer startup two years ago that women of a certain size don’t purchase high-end fashion….

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