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Customer Loyalty is Paying $300 in Shipping for $600 Pants

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

“All you have to do is have breakfast at the Beverly Hills Hotel to see that our customer exists.” That’s 11 Honoré CEO Patrick Horning’s response to the many naysayers who told him prior to launching the plus-size luxury apparel direct-to-consumer startup two years ago that women of a certain size don’t purchase high-end fashion….

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