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Abercrombie’s Gunning for Activewear

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Abercrombie & Fitch Co.’s Your Personal Best (YPB) activewear line is no longer in soft launch. The specialty retailer recently described active apparel as a growing category and CEO Fran Horowitz told SJ that the fledgling YPB line has so far “resonated well in both men’s and women’s.” Activewear has benefitted from pandemic-era shifts encouraging…

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