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Quarantined Consumers Snapped Up Abercrombie’s April Activewear Launch

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Abercrombie & Fitch’s new Gilly Hicks Go activewear collection proved so popular with customers that it quickly sold out at launch in April, prompting the clothing company to pull forward additional merchandise receipts to satisfy consumer demand. According to CEO Fran Horowitz, customers have flocked to clothing offering cozy comfort at both the company’s core…

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