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Abercrombie Looks to Speed to Win Over Gen Z

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Abercrombie & Fitch is all in on the Gen Z consumer as it attempts to position itself as a go-to for young adult shoppers—and its strategy for doing so runs straight through the supply chain. The retail group, which has had to rebrand following a period of beefcake marketing and logo heavy tees, outlined its…

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