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Academy’s the Latest to Invest in Private-Label Activewear

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Count Academy Sports + Outdoors as the latest company looking to capitalize further on the private-label activewear boom, following in the recent footsteps of category mainstays like Athleta and Foot Locker. The sporting goods and apparel retailer, which just last year launched an exclusive women’s private-label activewear collection, Freely, is expanding the assortment to include…

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