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Adidas Designs Activewear to Last From Pregnancy to Postpartum

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Four months after Nike debuted its first collection designed specifically for pregnant and postpartum mothers, another footwear giant is making its entrance into maternity wear. Adidas launched its inaugural collection of maternity activewear last week. Crafted with lightweight, high-stretch fabric around the belly and chest, the line is designed so the same set can be…

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