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Two Seasons in One: Digital Holiday Sales Could Leap 47%

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

The wave of e-commerce growth throughout the Covid-19 pandemic isn’t slowing down this holiday season, with Adobe Analytics predicting that U.S. online peak-season sales will have two years of growth packed into one in 2020. Digital sales are expected to jump 33 percent to $189 billion, but these are just the low-end projections. If consumers receive…

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