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Two New Studies Show What Shoppers Value Most

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

In an era when there is endless debate over whether brand loyalty is dead or still kicking, the Covid-19 pandemic has shown that shoppers have at least been maintaining their shopping habits that they fell into during the crisis, even after stores reopened. As many as 69 percent of U.S. consumers said they intend to…

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