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Aerie’s Body Positive Messaging is Driving Both Sales and Change

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Aerie has been making headlines with its body positivity and inclusivity marketing, swearing off retouching or editing photos of the models it uses in its imagery. This revolutionary and risky approach that started four years ago as a defensive strategy against competitors with oversexualized and unrealistic marketing has not only helped the sister brand of…

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