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Aerie’s Body Positive Messaging is Driving Both Sales and Change

Supply chain woes and soaring prices defined the past year. What lies ahead? Read the 2022 Sourcing Report for a deep global dive, plus expert insights on navigating the sourcing roller coaster.

Aerie has been making headlines with its body positivity and inclusivity marketing, swearing off retouching or editing photos of the models it uses in its imagery. This revolutionary and risky approach that started four years ago as a defensive strategy against competitors with oversexualized and unrealistic marketing has not only helped the sister brand of…

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