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Aesthetic Intelligence Is the ‘Other AI’—Why Brands Need it Now

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Everyone knows what visually delights them on an emotional level, but few people remember to use their innate sense of aesthetic intelligence when it comes to business. Luxury brands apparently get it, while many American firms just aren’t in the practice of tapping into the senses to create emotional delight, Pauline Brown, former chairman of…

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