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Does Historical Data Still Hold the Key to Predicting Consumers’ Wants and Needs?

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

In the seasons before the pandemic, the fashion industry was finally on its way to developing a more sophisticated understanding of how to track and utilize consumer data in making forward-looking decisions, especially about trends and inventory allocation. But amid a pandemic that continues to impact virtually all aspects of the consumer experience, is historical…

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