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Does Historical Data Still Hold the Key to Predicting Consumers’ Wants and Needs?

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

In the seasons before the pandemic, the fashion industry was finally on its way to developing a more sophisticated understanding of how to track and utilize consumer data in making forward-looking decisions, especially about trends and inventory allocation. But amid a pandemic that continues to impact virtually all aspects of the consumer experience, is historical…

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