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Report: On Alibaba, Brands Must Pledge Exclusivity or Suffer Retaliation

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Over the past several years, fashion brands have flocked to China in search of new consumers as growth in Western markets leveled off. With a population of more than 1.3 billion, including 430 million middle-class consumers eager to spend, China presents a value proposition too intriguing to ignore. But with control of China’s e-commerce concentrated…

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