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Brand Live-Streaming Jumped 120 Percent During Alibaba’s 6.18 Shopping Festival

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Although a little less catchy than Singles Day, Alibaba’s “6.18 Mid-Year Shopping Festival” set new records this year, including new highs for both sales and participating brands over the 18-day consumer event, thanks to a new emphasis on targeting shoppers in China’s smaller and emerging third- and fourth-tier cities. The group, which operates TmallTaobao and the Juhuasuan…

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