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Brand Live-Streaming Jumped 120 Percent During Alibaba’s 6.18 Shopping Festival

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

Although a little less catchy than Singles Day, Alibaba’s “6.18 Mid-Year Shopping Festival” set new records this year, including new highs for both sales and participating brands over the 18-day consumer event, thanks to a new emphasis on targeting shoppers in China’s smaller and emerging third- and fourth-tier cities. The group, which operates TmallTaobao and the Juhuasuan…

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