Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Brand Live-Streaming Jumped 120 Percent During Alibaba’s 6.18 Shopping Festival

Although a little less catchy than Singles Day, Alibaba’s “6.18 Mid-Year Shopping Festival” set new records this year, including new highs for both sales and participating brands over the 18-day consumer event, thanks to a new emphasis on targeting shoppers in China’s smaller and emerging third- and fourth-tier cities. The group, which operates TmallTaobao and the Juhuasuan…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!