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What Happened on Singles Day and Why it Matters for US Brands

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Singles Day once again delivered on the hype surrounding the global shopping extravaganza, giving retail a glimmer of hope for holiday spending. Alibaba says its made-up shopping holiday broke yet another record, with the gross merchandise value (GMV) of goods sold through its digital platforms from Nov. 1-11 reaching 498.2 billion RMB ($74.1 billion), nearly…

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