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Why Alibaba’s 11.11 Shopping Festival Is Going Green This Year

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Alibaba’s annual 11.11 shopping extravaganza is going green this year. The festival of record-breaking sales and rock-bottom prices isn’t curbing its focus on growth, however. On the night of Nov. 10, Alibaba will host a “star-studded gala” in Shanghai to precede the explosion of shopping that takes place every year, starting on Nov. 11 or…

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