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Tmall Chases China’s Gen Z Luxury Shopper

With pent-up demand, speed to market has never been more important. But port congestion, tariff impacts, the Uyghur crackdown and Covid uncertainty is making it difficult to restock the racks. Join Sourcing Journal on July 8 at 2 pm ET to learn how to sidestep the worst of the logistics roadblocks.

Alibaba’s Tmall Luxury marketplace, the e-commerce giant’s high-end destination for luxury and designer brands, is debuting three new features to seize market share among China’s coveted Gen Z consumers. The luxury pavilion has introduced Soho Live, a daily livestreaming service focusing on all things luxury, in addition to Soho Mag, a content-rich channel with the…

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