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Tmall Chases China’s Gen Z Luxury Shopper

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Alibaba’s Tmall Luxury marketplace, the e-commerce giant’s high-end destination for luxury and designer brands, is debuting three new features to seize market share among China’s coveted Gen Z consumers. The luxury pavilion has introduced Soho Live, a daily livestreaming service focusing on all things luxury, in addition to Soho Mag, a content-rich channel with the…

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