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Pink Is for Girls? Not According to This New Unisex Kid’s Brand

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

“Blue is for boys” and “pink is for girls” might still fly in some circles, but a new children’s wear startup is betting that modern parents and their similarly open-minded ankle-biters will embrace T-shirts and jeans that swap gender politics and social constructs for youthful, whimsically spirited design. Alike launched last month from its home…

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