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Allbirds Spins Sea Shells Into Fashion

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Allbirds apparel is here—and there’s no trace of cotton in the T-shirts that are core to the eco-minded shoe startup’s first real stab at fashion that’s not meant for the feet. Just weeks after raising $100 million and flirting with a foray into underwear over the summer, Allbirds on Tuesday launched a dual-gender collection of…

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