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High-End Activewear Brand Sues E-Tailer for ‘Misleading’ Adverts

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The activewear label Alo, also known as Alo Yoga, is suing Italic, an e-tailer that claims to sell “the highest quality products at the lowest prices,” for a pair of comparative advertisements it claims are false and misleading. Filed in federal court last week, the complaint targets ads that place Italic and Alo sports bras…

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