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Why Amazon’s Apparel Ascendance Isn’t Necessarily a Bad Thing for Brands

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

For any fashion brands still on the fence about selling on Amazon, recent research suggests it would be smarter to make the retailer an ally rather than a rival. “Amazon is likely to become the largest clothing seller in the US by the end of 2018, so now is the time for Apparel and Shoes…

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