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Amazon Begins Selling Its Own Sustainable Apparel, Bedding and More

Amazon entered the burgeoning market for sustainable apparel Tuesday.

The e-commerce titan’s Amazon Aware line covers items across apparel, home and beauty, including dresses, T-shirts and tank tops, as well as bedding and towels, skincare products and household essentials.

The collection comes a year and a half after the launch of Amazon’s Climate Pledge Friendly program. Designed to help customers discover more sustainable products, the initiative gives a special “Climate Pledge Friendly” label to products with at least one of more than 30 approved sustainability certifications. All but one, a Compact by Design certification created by Amazon to highlight products with efficient packaging, come from third parties.

Amazon Aware products are made from materials like recycled polyester, organic cotton and bio-based ingredients with certifications specific to product type, the company said. They have all received at least one of the Climate Pledge Friendly third-party certifications. All Amazon Aware products are also certified carbon neutral, with product emissions calculated by an external certifier, ClimatePartner, and then offset with “high-quality” carbon credits.

Apparel, specifically, was designed with fabrics made from recycled materials and feature certifications such as the Organic Content Standard 100, Global Recycle Standard and Higg Index Materials Seal. Bath and bedding products, meanwhile, use certified organic cotton and are certified Made in Green by Oeko-Tex.

“We are committed to creating programs that contribute toward a more sustainable future,” Matt Taddy, vice president Amazon Private Brands, said in a statement. “We are excited to introduce Amazon Aware, as it’s another step that continues in our commitment to test, learn, and innovate, while offering low-priced, everyday essentials to our customers, all with third-party certifications featured in our Climate Pledge Friendly program.”

All Amazon Aware products can be purchased via the company’s Climate Pledge Friendly storefront or on a specially dedicated Amazon Aware page. Items are available for customers in the U.S., Canada and Europe.

Amazon has previously committed to reaching net-zero carbon emissions by 2040. It is a founding member of the First Movers Coalition, a platform unveiled by the World Economic Forum in November that aims to facilitate investment in low-carbon technologies. In October, it joined companies like Patagonia, Inditex and Ikea in announcing a target to switch all its ocean freight to vessels powered by zero-carbon fuels by 2040.