Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

How Amazon’s $315.5B Brand Value Hinges on Merchant Success

Amazon, once again, is the world’s most valuable brand and the merchants selling on its platform are figuring out strategies to continue fueling that success. WPP and Kantar’s latest BrandZ report detailing the world’s most valuable brands across apparel, luxury, retail and fast food found that not only does Amazon top the list again, but…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!