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How Amazon’s $315.5B Brand Value Hinges on Merchant Success

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Amazon, once again, is the world’s most valuable brand and the merchants selling on its platform are figuring out strategies to continue fueling that success. WPP and Kantar’s latest BrandZ report detailing the world’s most valuable brands across apparel, luxury, retail and fast food found that not only does Amazon top the list again, but…

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