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‘Generic’ Brands Drive Purchases on Amazon Fashion, Research Shows

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Amazon has been playing the long game when it comes to its fashion offering, and despite manifold attempts at new platform features, private labels and marketing campaigns, experts still say the marketplace is “in a period of growth.” A report released Wednesday by Coresight Research reveals that the company is still determining the right mix…

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