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The Number of Shoppers Describing Amazon as “Fashionable” Might Surprise You

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

While apparel retailers are out there optimizing their websites and trying other tricks to attract customers, half of the “fashion shoppers” identified by Astound Commerce said they purchase more than a quarter (26 percent) of their apparel, footwear and accessories on Amazon. What’s more, a larger portion of men (57 percent) and millennials (62 percent)…

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