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The Number of Shoppers Describing Amazon as “Fashionable” Might Surprise You

While apparel retailers are out there optimizing their websites and trying other tricks to attract customers, half of the “fashion shoppers” identified by Astound Commerce said they purchase more than a quarter (26 percent) of their apparel, footwear and accessories on Amazon. What’s more, a larger portion of men (57 percent) and millennials (62 percent)…

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