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The Number of Shoppers Describing Amazon as “Fashionable” Might Surprise You

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

While apparel retailers are out there optimizing their websites and trying other tricks to attract customers, half of the “fashion shoppers” identified by Astound Commerce said they purchase more than a quarter (26 percent) of their apparel, footwear and accessories on Amazon. What’s more, a larger portion of men (57 percent) and millennials (62 percent)…

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