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Is Gen Z’s Affinity for Amazon on the Decline?

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A new survey of 4,000 U.S. consumers indicates that Amazon may not be quite so popular with teens after all. In its “Turning Browsers Into Buyers” report, product information company InRiver discovered that Amazon seems to be “just another option” for teens and tweens—flying in the face of other recent research showing Gen Z’s unwielding…

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