Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Is Gen Z’s Affinity for Amazon on the Decline?

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

A new survey of 4,000 U.S. consumers indicates that Amazon may not be quite so popular with teens after all. In its “Turning Browsers Into Buyers” report, product information company InRiver discovered that Amazon seems to be “just another option” for teens and tweens—flying in the face of other recent research showing Gen Z’s unwielding…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!