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Is Gen Z’s Affinity for Amazon on the Decline?

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

A new survey of 4,000 U.S. consumers indicates that Amazon may not be quite so popular with teens after all. In its “Turning Browsers Into Buyers” report, product information company InRiver discovered that Amazon seems to be “just another option” for teens and tweens—flying in the face of other recent research showing Gen Z’s unwielding…

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