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All I Want for Christmas Is Carhartt: 1M+ Brand Products Ordered on Amazon This Holiday

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Shoppers made Amazon their destination for athleisure, baby clothing and on-trend workwear-meets-streetwear apparel from Carhartt, which sold more than one million items through the e-commerce juggernaut in yet another record-breaking season for the retailer set to capture nearly half of online retail sales by the close of 2019. Strong sales for Carhartt, which produces much…

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