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Amazon Set to Absorb Half of All Holiday Business in 2019, Report Says

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According to a new Episerver global report, Amazon is expected to take up more than half of all gift sales for Holiday 2019, presenting a tough—but not impossible—challenge for any retailer that hopes to compete for market share. The Episerver survey, “Holiday Online Shopping Trends 2019: Retailers Win with Customer Centricity,” asked 4,500 shoppers from around…

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