Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Why Amazon-NFL Apparel Partnership Means a Big Win for This Brand

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

If Amazon has a retail playbook, marrying content with commerce would likely be Chapter One. Once again the online juggernaut has taken steps to bring consumers the streaming content they want and the related products that complete or at least complement their experience. Just days after announcing a 10-year partnership to broadcast 15 of the…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands