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Why Amazon-NFL Apparel Partnership Means a Big Win for This Brand

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

If Amazon has a retail playbook, marrying content with commerce would likely be Chapter One. Once again the online juggernaut has taken steps to bring consumers the streaming content they want and the related products that complete or at least complement their experience. Just days after announcing a 10-year partnership to broadcast 15 of the…

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