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Should Stitch Fix Be Worried About Amazon’s New Fashion Foray?

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Bringing a personalized approach to its war on retail competitors in the fashion arena, Amazon launched its own styling service. Last week, the company announced the debut of Personal Styling by Prime Wardrobe, the e-commerce giant’s take on the subscription box model. Available exclusively to Amazon Prime members, the program prompts shoppers with a questionnaire…

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