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Adobe Data Shows Amazon Prime Day Tide Raises All Retail Ships

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Amazon may have single-handedly invented Prime Day, but today rivals and even smaller players online have the tech giant to thank for whipping consumers into a deal-hunting frenzy that’s lining their coffers, too. Now that Prime Day is something of a national shopping holiday, retailers of all sizes are eager to lure consumers with sales…

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