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Amazon Pushes Fashion from Levi’s to Crocs on Fifth Annual Prime Day

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Are you really a fashion destination if people can shop can openers and Christmas lights alongside slinky dresses and slingback heels? Amazon’s quest for fashion status is practically the stuff of legend. And its current Prime Day push seems to indicate that its ambition to be known for stylishly Instagrammable finds more so than staple…

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