Prime Day Isn’t Just for Amazon Anymore

RetailMeNot found that retailers are launching more offers aligned with the Prime Day shopping holiday in hopes of stealing some market share away from Amazon.

CREDIT: Shutterstock

Prime Day: it’s the “Christmas in July” that Amazon single-handedly whipped up, creating one of America’s busiest shopping periods seemingly out of thin air three years ago. And while Amazon may have conceived Prime Day to drive web traffic in the run-up to back to school, retailers across the board can benefit from the revival…

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