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What Really Happened on Prime Day?

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Black Friday and Cyber Monday were once the undisputed reigning champions when it came to shopping holidays, but Amazon has been making a play for their market share for years with its own promotional event. After the Covid crisis rocked the globe earlier this spring, the e-tailer pushed back its legendary Prime Day Sale from…

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