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What Really Happened on Prime Day?

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Black Friday and Cyber Monday were once the undisputed reigning champions when it came to shopping holidays, but Amazon has been making a play for their market share for years with its own promotional event. After the Covid crisis rocked the globe earlier this spring, the e-tailer pushed back its legendary Prime Day Sale from…

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