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Consumers Can’t Say No to Amazon’s Private-Label Prices

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Amazon’s surge as a major force in apparel has been well documented, with the e-commerce giant overtaking Walmart as the most-shopped apparel retailer in terms of total consumers last year. But its already notable fleet of private-label merchandise just keeps growing. As many as 54 percent―12,222―of Amazon’s 22,617 private-label products reside in apparel, according to…

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