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Consumers Can’t Say No to Amazon’s Private-Label Prices

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Amazon’s surge as a major force in apparel has been well documented, with the e-commerce giant overtaking Walmart as the most-shopped apparel retailer in terms of total consumers last year. But its already notable fleet of private-label merchandise just keeps growing. As many as 54 percent―12,222―of Amazon’s 22,617 private-label products reside in apparel, according to…

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