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Are Exclusive Brands the Real Amazon Threat?

Nordstrom, Greats, Target, Macy’s, Alibaba, Bonobos, Rhone, Spanx and more will be at Sourcing Summit NY Oct 17. Don't miss it.

Amazon’s private brands generated $450 million in 2018 and you can bet the company that dominates online U.S. retail sales has a plan to push that number even higher. But while everyone is scrutinizing Amazon’s private-label push, the company has been ramping up investments in an area that could be its real game-changer: exclusive brands….

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