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Amazon’s Project Zero Gives Brands a DIY Approach to Counterfeiting

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

Amazon is taking an important step to silence its critics and attack a counterfeiting problem that’s plagued its platform for years. Over a two-year period, Amazon customers reported more than 5,000 fakes on the e-commerce platform, a fraction of the tens of thousands that advocacy group The Counterfeit Report tallied over the same timeframe, Axios…

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