The Seattle-based online shopping giant revealed Tuesday that consumers ordered more than 23 million items from its sellers on the day—up more than 40 percent from what shoppers purchased the previous year.
And that’s not all the company crowed about this week. It also announced that Fulfillment by Amazon (FBA)—which handles independent sellers’ back-end operations such as storage, fulfillment and customer service—delivered more than one billion items worldwide in 2015 and that active sellers using FBA grew more than 50 percent last year.
Amazon didn’t, however, share any such figures for 2014.
In addition, it said Sponsored Products adoption (a program that allows third-party merchants to advertise their goods on the website’s search results page) grew more than 100 percent year-over-year and that during the holidays, individuals and businesses retailing on the site sold to more than 80 percent of Amazon customers worldwide who ordered a physical item.
Other holiday season highlights included a more than 60 percent year-over-year increase in the number of FBA items shipped worldwide, as well as a 200 percent surge in Sponsored Product clicks in the U.S.
“2015 was a big year for sellers on Amazon,” Peter Faricy, vice president for Amazon Marketplace, stated. “In fact, sellers added more new selection and shipped more items than in any previous year. We’re excited to build on that momentum as we continue to innovate on behalf of sellers and customers.”