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Amazon Seeks Staff for Private-Label Apparel Business

Amazon is gearing up to launch at least one private-label apparel brand.

The online behemoth has posted 13 job openings on its website in the last three weeks, spanning fit specialists and sourcing managers to merchandisers and inventory management, mostly located at its Seattle headquarters and all to staff the Amazon Fashion Private Label team. One posting for a director will be based in the company’s office in Bangalore, India.

It’s the first official sign that Amazon is serious about launching its own lines since Jeff Yurcisin, vice president of clothing at Amazon Fashion and CEO of the company’s Shopbop unit, mentioned it at the WWD Apparel and Retail CEO Summit last October.

According to an ad posted Friday for a senior manager of merchandising, “the successful candidate will…build a private-label buying and merchandising team that will oversee multiple brand opportunities.” The post also said men’s apparel experience was preferable, while other jobs have cited familiarity with men’s, women’s and kids’ segments as a requirement.

An ad seeking a senior manager of marketing said, “What makes this job awesome: It’s still day one. There are no set rules or roles. You’ll be part of the originating team that launches new brands.”

It’s clear that Amazon sees apparel as a key growth opportunity and it’s been stepping up its offering of late. Last month, Re/code shared data from analysts at investment bank R.W. Baird that said the e-tailer listed 30 million clothing and accessories SKUs during the 2015 holiday season—up a massive 91 percent from the same period the previous year. However, while the company’s overall net sales in the fourth quarter increased 22 percent to $36.7 billion, it didn’t reveal how much of that revenue came from its fashion arm, so it’s not certain that more merchandise has led to more money.

But one thing’s for sure: the already-chockfull clothing space is about to get even more crowded.