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Amazon Isn’t No. 1 in App Downloads Anymore—This Rising Fashion Threat Is

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In recent years, digital natives like Asos and Boohoo and online marketplaces from Farfetch to Mytheresa have shined a spotlight on how the e-commerce fashion experience can evolve. But one brand—international fast fashion retailer Shein—has yet to reach household-name status, despite its popularity among young shoppers. Shein, a China-based direct-to-consumer brand with few details on…

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