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Amazon Steps Up European Efforts, Expands Deliveries Across Borders

As looks to expand its reach around the globe, the e-retail giant has announced it will now offer to store and deliver European vendors’ goods to customers throughout the EU region.

Amazon will now allow European sellers on Amazon Marketplace to ship their inventory to one of Amazon’s 29 European distribution centers. The company will then store and ship goods to buyer’s homes in any EU country. Sellers using the service will pay the local fulfillment fee of the market where their products are bought.

“Our mission is to help every seller in Europe sell to every customer in Europe,” Francois Saugier, Amazon’s director of European seller services, said in a phone interview with Bloomberg.

The move is an important one for Amazon; in the first quarter of 2016, 50 percent of Amazon vendors in the EU sold goods in multiple EU countries. Expanding deliveries across borders will help Amazon better compete with with European courier services such as Royal Mail and TNT Express.