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Amazon Greenlights Fashion Summer Blowout—Will Delivery Disappoint?

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

In an effort to recapture lost market share and lure back consumers disappointed with a lackluster assortment and lagging deliveries, Amazon is staging a blowout sale at the end of the month. News of the potential for a large-scale promotional event first broke last week when the New York Times revealed details from an internal…

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